Fine, detailed and subtle animated artwork created by New York illustrator Rebecca Mock. Apparently the animated gif back to stay, gradually more and more people are exploring this old format and customers asking for shouting. Several of these illustrations were created for the New York Times or The Warlus magazine.
Air France is set to unveil its stylish and vibrant new campaign on 2 April in the form of glamorous fashion ads.
Created by BETC Paris and shot by Argentinian photography duo Sofia and Mauro, the campaign features 12 ads that illustrate the airline’s services such as the Boeing A380 jumbo jet, its new La Première and Business cabins and in-flight meals, as well as the destinations served by the airline including New York, Tokyo, Brazil, and of course Paris.
Oozing with trademark French joie de vivre, the lush and striking ads tantalize with visuals of comely models, delectable desserts, relaxed opulence and stunning scenery, all championing the perks of flying with Air France. They are accompanied by a new slogan “Air France, France is in the air” that exemplifies France’s openness and international outlook.
The ads will run on print, online, radio and social media platforms in France, Germany, Brazil, Canada, China, Spain, the US, Italy, Japan, Russia, Senegal and Switzerland.
Canadian illustrator & letterer, Darren Booth, produces these rich, layered designs with just a pencil and paintbrush. “It’s about 99% analog. The only digital part is when I scan work.”, he told The Great Discontent in a recent interview.
There is also some subtle collage mixed in with the paint, that you can see. This was by his own admission, a quick way of avoiding mixing-up new paint for retouching . “Instead, I just cut out a piece of paper, stuck it on, and it was done. I was catering to my own laziness and eventually, it became a thing.”
There is certainly a unique, textured, solid quality the comes from the build up layers. This style has attracted big name clients such as Coca-Cola, Aol and The New York Times. He also recently created an award winning cover for Steve Martin’s novel, An object of beauty.
Ampersand: Personal work Vital: for the US band Anerlin 'O': Daily Drop Cap for Jessica Hische